2009 Global Green Brands Study
A recent study conducted by several consulting firms found that some of the world’s major countries share similar ideals about green products as well as some of the top brands people feel are the most green. Several major consulting and research firms conducted the survey including the Esty Environmental Partners firm. The countries in which people were surveyed include the Brazil, China, France, Germany, India, the UK and US.
The major finding of the survey was that 77% of all people surveyed felt that it’s somewhat or very important for a company to be green. One of the most important things that they felt was a way to show that they were “green” was to lower their use of dangerous materials in their business. Dan Esty of the Esty Environmentalyl Partners consulting firm also felt that:
Consumers expect companies to recycle, use energy efficiently, reduce packaging, and pursue green innovation. So to gain loyalty, a company’s environmental strategy must be comprehensive.
Not all countries agreed on all parts of the survey though. Several countries including the UK and France felt that their countries were not moving “on the right trick” in terms of the state of their environment. The remaining countries including the US felt just the opposite.
People surveyed were also asked about what brands they considered to be the most “green”. Some of the major brands include Clorox Green Works, Burt’s Bees and Tom’s of Maine and even tech companies like Microsoft and Google. I agree these companies do have green business practices, but was a little shocked that Proctor and Gamble and Wal-Mart were mentioned in the list for the US. That does not bode well for the US if they feel that those two brands are the most green companies. This just goes to show how much of an influence media has in our country and the misconceptions people have of what makes up a green company.
For full details on the survey, check out the Environmental Leader.
What are you thoughts on the findings of this survey and what are some of the companies you feel are the most green?
Comments
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July 23rd, 2009Trackback from : » 2009 Global Green Brands Study
eek! greenwashing at it’s best is my take on that list for the US! i mean clorox sells bleach but because they have a sorta green line that is called GREEN, doesn’t mean it is. and where did Dove come from?
kinda proves to me that the US needs to get a little more educated on this!
karissa at prissygreen.com
in fact I’m agree with krissa the we need to get a more educated about green companies. None of them mentioned in the article for me is green company. For me green companies will be companies that his business are involve with recycling, afforest, cleaning oceans, companies that take care of endangered animals, etc…
I agree with becks23. And in my opinion for “green” companies need to reduce the amount of taxes paid.
Green products usually mean that their production or certainly use doesn’t damage the environment and it really does. Green companies helps the appearance of environmental safety, many reduce the effect of global warming, acid rain and other various environmental issues. We all know that the main benefits of green products for your home is their impact on the environment.
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