Reintroduce Our Kids With Nature
Improvements in technology have taken us a long way and has made some aspects of our lives much better. The downside to much of this technology is that children are staying indoors much more often instead of enjoying the outdoors. That’s why The Ad Council and the U.S. Forest Service have partnered together on a new campaign focused on getting us an our children more reconnected with the outdoors. The campaign is called Where the Other You Lives in hopes to get kids out of the house and spend more times in nature.
Probably no surprise to many, the amount of time U.S. children spend outdoors has decreased by 50% over the last 20 years. Children are filling their time more and more with tv, video games and computers that do not require them to go outdoors. Kids in the age range of 8-12 seem to be the worse culprits of not getting out enough. Check out a commercial of this new campaign:
Go Outside
The biggest problem is that kids don’t necessary not want to go outside, but parents are not encouraging kids to go outside. If parents livie a sedentary where all they do is watch tv and stay indoors, kids are going to live a similar lifestyle and not necessarily want to go outsides. Not only can it provide more physical activities for our children, but help relieve stress from our hectic lives. After being inside learning all day, kids don’t need to spend the remainder of the day staring at a screen. Sitting indoors only promotes an unhealthy lifestyle and contributes to the obesity problem we have in our nation.
What’s really great about going outdoors to parks and enjoying nature costs is that it costs absolutely nothing. Above all the great things I mentioned above, getting outside can help you actually save money. All those electric devices and expensive air conditioning can be turned off. There is no guarantee that you will save money, but it’s just another reason to get you and your kids outdoors.
If you don’t already, get your kids outdoors so that they can enjoy our beautiful nature while getting them more healthy.
Comments
Our kids are spending 50% less time outside? Wow. I love this ad campaign and the fact that they are encouraging kids to get outside and become active. We definitely need to get them away from the tv and computer screens. Thanks for the interesting post!
What I really like about this campaign is that if kids get outside, they’ll not only be healthier but they will develop a love for nature. It’s a total win-win situation!
Thanks for sharing it!
Small Footprints
I definitely support this advertising campaign. First and foremost is the fault of the parents is that children spend few time on the street. just need to early childhood, limit the time children stay at the computer….
We also have this growing trend of small schools without any playgrounds mushrooming up here and there. We should avoid sending our children to such schools.