Was There Ever Any Good Stuff in Snapple?
Snapple has always proclaimed to have “The Best Stuff on Earth” in all of their drinks. Just recently, they have a new campaign called “Better Stuff” in which Snapple believes they have found better stuff than the already best stuff that they use in their products. Let’s take a look at one of their commercials:
Wow, I always knew Snapple had great ingredients, but I didn’t think they could ever find better stuff.
I find this entire campaign ridiculous. They make it known through all their commercials that all the ingredients they use in their products could never be improved yet somehow they found a way to improve them. This just makes me think, what exactly were in their drinks that they were able to find “Better Stuff”.
So let’s answer the question I proposed in the title of this post, Was There Ever Any Good Stuff in Snapple?
I found a graphic that shows exactly what they used to include in something as simple as their Ice Tea:
Photo By: GraphJam
That’s pretty interesting that the most important ingredient is in such small quantity and so much filler. Who knows what they “Natural Flavors” they include and that’s an awful lot of high fructose corn syrup. Most of their other products are much worse containing just as high levels of high fructose corn syrup, but also artificial sweeteners, colors and caffeine. If you notice that most of their products that have a fruit in their name are not followed by juice, but rather the word “drink”. This means that instead of trying to use the “Best Stuff” they choose to fill their products with sugars and artificial flavorings to make it taste nothing like what the juice counterpart would.
So now that they have chosen to use “Better Stuff”, what exactly have they changed. As described in the video above, they now are using real sugar, natural green and black teas and more fruit in their drinks. It’s about time that Snapple decided to finally start using real ingredients in their products instead of the crap they were trying to sell before. Even now, many of their drinks contain lots of sugar and little fruits.
This campaign really makes me laugh since they are trying to make it seem like they were never selling crap to us at a high price. That’s great that they decide to improve their products, but don’t make the outrageous claim that your products are the “Best Stuff on Earth” in the first place, when they are anything but that. I have tried Snapple a few times in the past and I regret ever drinking them. This goes to show that it’s essential that you read labels and do the proper research before buying any food product so we don’t waste money on products making such absurd and false claims.
I’ve always known Snapple to be way too sweet-tasting to be as “natural” as they claim. That graph really reinforces the message that the majority of drinks out there (I’m looking at you, Vitamin Water, Life Water, etc.) are watered-down concoctions injected with a healthy portion of high fructose corn syrup. I really like the Peach Snapple, but just to think what the drinks really consist of will make me think twice.
Funny ad =)
Wow you pretty much hate Snapple. But I agree with you, we should do a proper research before buying a product.
Nehh: I don’t necessarily hate Snapple, I just hate it when companies use deceptive marketing to make their products seem great. And to get around having to explain what they were using before, they make this campaign.
I haven’t seen this commercial yet on TV, I have drank Snapple in the past, I thought it was okay.. but nothing special, I will have to give the new and improved Snapple a try. And judging from that photo, I would love to see alot more of those graphics for other products! =D
Till then,
Jean
I like Snapple, but probably will have to abandon it….