Are There Too Many Green Labels?
In a recent study conducted by BBMG, it was concluded that too many green labels may confuse consumers. With several hundred green labels in total, it’s no wonder this is an issue of concern. The survey itself asked a few thousand consumers to determine what 13 of the labels represents with only a few getting widespread recognition.
The bad part about this entire situation is the disconnect between the groups creating this labels. Some labels are made by governments, while others are made by private organizations. It’s really tough to decide what many of the labels actually mean if background information is not known about them. Many consumers are left to guess what the true meaning of the label is and could even buy the product because of a false assumption.
I was able to find an organization called EcoLabelling.org which can help consumer determine what each of these labels means. On their website, they have a picture of each of the green labels used worldwide with a brief description of what it means. I found several labels that I had seen, but was unsure about what organization was represented by it.
Before buying any product, either consult a site like EcoLabelling or search the net to ensure that the label represents a product you are happy to support.
