Are There Too Many Green Labels?
In a recent study conducted by BBMG, it was concluded that too many green labels may confuse consumers. With several hundred green labels in total, it’s no wonder this is an issue of concern. The survey itself asked a few thousand consumers to determine what 13 of the labels represents with only a few getting widespread recognition.
The bad part about this entire situation is the disconnect between the groups creating this labels. Some labels are made by governments, while others are made by private organizations. It’s really tough to decide what many of the labels actually mean if background information is not known about them. Many consumers are left to guess what the true meaning of the label is and could even buy the product because of a false assumption.
I was able to find an organization called EcoLabelling.org which can help consumer determine what each of these labels means. On their website, they have a picture of each of the green labels used worldwide with a brief description of what it means. I found several labels that I had seen, but was unsure about what organization was represented by it.
Before buying any product, either consult a site like EcoLabelling or search the net to ensure that the label represents a product you are happy to support.
Yes it is too bad that there is not more consistency with this. It would be much better if there were only 1 or 2 main green labels. That way, you know the products are meeting certain standards. Otherwise, companies can throw green labels on anything that is even remotely eco friendly.
I agree that this creates a confusing situation for consumers. We see green labels on products and we just assume they deserve such labels. Most of us do not take the time to see what these labels mean and if the products really are green.
A more standardized labeling would be a good thing, and I think eventually this is what we will get, after all the going green movement is still a relatively new concept, so it will take time for it to get better =D
Till then,
Jean
“Green” labels are definitely confusing for the consumer. Any company out there can easily come up with some sort of logo or icon to put on their product claiming its a green product. The problem is that there are no regulations for doing so. Take organic for example. People can easily claim products are “natural” or “organic” without actually being certified. ITs a crapshoot either way!
There are too many labels it’s all so confusing sometimes. Normally I tend to search on the net if I have a confusion or tend to ask the vendor about the label. I agree with used tires standardized labels should be made to avoid confusion and encourage the people to go green.
Thanks for this information, this has always confused me also. Having this resourse will be a great help!
Yep it can be very confusing at times. I think there is more consistency needed.