The Same Dress for 365 Days…
A brilliant demonstration in social entrepreneurship and the fact that not all things need to be shiny and new came about through The Uniform Project. A female entrepreneur, Sheena Matheiken, decided to design a plain black dress to wear for 365 days in a row as a statement about eco-fashion, creativity, and to bring awareness to education. She designed a tunic-like dress that was reversible with a friend, made seven copies, and then made a blog and awareness campaign.
Goal: To wear the same dress for an entire calendar year.
Of course she spiced it up a bit with accessories and other pieces of clothing, but all of it was recycled, donated, or reused. Her goal was to raise money and awareness. Awareness around sustainable living, the uniqueness that a Uniform can encompass, and to support the Akanksha Foundation. This foundation is a grassroots movement that is changing education throughout India, and the money will specifically go toward funding uniforms and education expenses for children living in the slums of India.
She has fundraised over $103,000, in large part toward EBay matching all money donated during the holiday season. This is equivalent to the cost of sending 287 Indian children to school every year. Donations are still being accepted. Now that’s what I call a positive impact!
Check out her “uniform” transformation:
Check out her blog to watch the video of all 365 and beyond and to learn more!
