Wal-Mart Announces Sustainable Index
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Comments
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July 17th, 2009Trackback from : Hanes underwear.
Why create another standard that will only be used at one retailer. What about one with broad market appeal, such as JumpGauge Interactive Labeling (http://www.JumpGauge.com/)? Consumers could use it at all retailers, not just Walmart. Interactive labeling also offers greater transparency and knowledge transfer than a simple questionnaire
Chris: I agree with your point. I think Wal-Mart is actually trying to change the entire market with this new index they are trying to construct, not just for use in their stores. You guys did a great job with JumpGauge labeling and would benefit all retailers to take a hard look at it.
at this point I am disagree with this article is not great that wal-mart do this
I think the decisions of Wal-Mart is appropriate for the market and consumer both and way of introducing the product is very impressive.