Advertising Agency Urges to Stop Using Confusing Green Buzzwords

I agree that too many companies jump on the environmentally-friendly bandwagon to promote their brands. Someone in marketing must have suggested this strategy but the executives were too money hungry to actually make their product green.

It’s good that this marketing agency did this study, but I doubt anything will change as a result of it. The government needs to step up and regulate these things. The companies will keep exploiting vagueness until they are forced to stop.

Everyone is out to make a buck, so it was only a matter of time til marketeers added “green” labels and bold print to their product without any validity to it. If there is a new product I am interested in buying, I try to first research it and talk to others to see if they’ve heard anything that I may have missed. The key to anything is knowledge… isn’t that what they drilled in our heads back in elementary school?

It’s amazing how big companies like to just use the green movement to sell more items at higher prices, isn’t it?

We have to promote our products properly. We mustn’t make our customers confused of the products. At the time the customers know the truth, they will not want to use the products anymore.

I mentioned this is in another comment, that many people find the terms confusing.