Organic Does Not Necessarily Mean Low-Calorie

A new study was done that concluded consumers may think organic products have lower calories because of claims made on the packaging. The word organic does tend to get grouped in with being healthy, but that may not always be the case.

The thing that bothers me the most about this study is that it really has nothing pertaining to organic products.  I think this study reflects more on the way we read labels.  All nutritional information is clearly labeled on the packaging of every products.  If a consumer incorrectly reads the label, then I think that is the fault of the consumer.  The product by no means changed the nutritional label to deceive consumers.

It’s a shame that organic products could be taking a hit because of this study.  The use of deceiving labels is used by all products and there is no reason that organic products should have been singled out.  I bet you if a product had said “All-Natural” or a similar claim, there would have been similar results.

What are you thoughts of this study?

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  1. 20 years ago, whilst at college in the UK, I was dating a girl who was adamant that organic foods were healthier than no organic, and the best way to keep fit and within a desired weight was to ‘eat organic’ – her friends expressed the same perception. I came to realise that the advertising of ‘healthy’ organic food had created an image of organic equals health equals fitness – flawed logic!

  2. In my opinion, consumer is the one who responsible for this by reading clearly the labels before making any purchase.

  3. The truth comes back to haunt us. Many people hate to read. As a father, I’ve tried many things to help my children read more. But your point is taken. We are responsible for our decisions and that includes the consequences of not reading labels properly.

    Marketers and manufacturers have their responsibilities too, but in the end, we consume the products, so the greater burden rest with us; the consumers.

  4. Organic does not contain lower calories there are many organic cookies and peanut butter that are just as many calories as the non organic ones.

  5. Toxins are either fat or water soluble. Water soluble toxins do leave the body easily. Fat soluble get stored in the fat cells until the fat is released.

    It is also said that low levels of toxic substances in the body can slow the metabolism.

    My metabolism in the past was tested as slow. I refused to take synthroid, etc. In the past when I ate food that our family grew my metabolism was very fast.

    Narrow thinking is one of the reasons this country is as sick as it is.

  6. I meant to say I can sit down to an industrial steak and get indigestion.
    I also meant to say that I can’t pronounce all of the ingredients on the industrial Oreos.

  7. Excellent reflections, I think we can all take both a little bit of responsibility in our consumer education as well as caution when reading marketing claims.

    Since ‘organic’ has been associated with ‘healthy’, people often confuse it’s actual nutritional value. It is healthier in the sense that you are ingesting fewer pesticides, herbicides, and fertilizers and in most cases better for the environment.

    A great advocate on this topic that speaks well to Ville’s points about industrial ingredients and processing is Michael Pollen and his books In Defense of Food and the Omnivore’s Dilemma.

    Great article Patrick!

  8. I think this problem is more about people’s assumptions than anything to do with labels. Since people assume organic means healthier, they may not take the time to actually compare products. The root of the problem is lack of proper nutritional education.

  9. I wonder what major most of those college students were that were a part of the experiment, seems so odd that most of them would fall into those traps. I can’t believe overall as a society that people can’t properly read labels, and instead fall into the traps of advertisements in the front :(

    Till then,


  10. Is there such thing as health calories? Coz’ that is really the point there. It’s not calories per serving but on how healthy the consumption is.

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